Kathmandu: Amid the growing influence of digital advertising and influencer-led marketing, a new artificial intelligence-powered platform, ‘Inmark,’ has officially begun operations with the aim of modernizing collaboration between content creators and commercial brands.

The platform was officially launched at a special event in Kathmandu. Inmark has been introduced as an end-to-end operating system designed to organize and streamline the creator economy and digital marketing sector.

The global creator economy has grown to a market worth more than $400 billion, yet many processes in Nepal and around the world still rely heavily on traditional and manual methods. Content creators often have to search for sponsorship opportunities by sending messages on social media, seeking personal connections and negotiating payments. At the same time, brands face challenges in identifying creators who precisely match their products and target audiences and coordinating manually with hundreds of creators.

Inmark aims to address these challenges by directly connecting creators and brands through data-driven systems and artificial intelligence technology.

According to the company, once content creators join Inmark, they will no longer need to spend significant time searching for work. The platform’s AI system will analyze a creator’s content style, previous campaigns and audience profile before directly presenting their profile to relevant brands.

The platform will also use AI to assist creators with scriptwriting, content improvement and optimization, search engine optimization (SEO), and automated reporting.

The company said pricing, contractual terms and intellectual property rights related to content will remain secured within the platform. This, it said, will enable creators to generate more consistent income through brand collaborations rather than relying solely on traditional platform-based earnings.

As advertising continues to shift from conventional formats toward content-driven marketing, the platform is also expected to provide tools for brands and marketing agencies.

According to the company, brands can simply record a video or voice message, after which Inmark’s AI system will generate a campaign brief and relevant keywords for the campaign.

Creators who match a brand’s budget and target audience will be recommended based on an “AI Suitability Score.” Brands will also be able to use AI to simultaneously review hundreds or thousands of creator-produced videos and determine whether they comply with specified campaign requirements and scripts.

The company claims that the system will help advertisements reach the right audiences and improve returns on marketing investment.
Both creators and brands can access Inmark’s services through their social media accounts with a single click, according to the company.